Key partnership program off to encouraging start

As part of its plan to foster meaningful community support and involvement that make a difference, Halifax Harbour Bridges announced its new Key Partner Program, with Canadian Mental Health Association - Nova Scotia (CMHA-NS) as its inaugural partner. 

Partnership for mental wellness  

The collaboration with CMHA NS was a natural choice, given HHB’s strategic priority to champion mental health within its operations.  

“We see this program as a great way to demonstrate to the community just how that commitment plays out in action. If we can help our partners at CMHA NS help more Nova Scotians, this alone would be a valuable exercise – but we also want to learn from them to bolster our mental health supports for employees.”

Steve Proctor, Communications Manager 

Program highlights 

As part of this partnership, HHB introduced wellness education for staff, as well as more crisis training for emergency response teams. A series of monthly Mental Health Moments, done in partnership with CHMA NS, was featured on HHB’s website. These segments provided valuable tips and resources, promoting mental wellness across Nova Scotia. 

HHB also introduced a $10 adult registration fee for MACPASS Miles road race, with all proceeds donated to CMHA NS.

CMHA NS response 

Former CMHA NS Executive Director Karn Nichols expressed enthusiasm for the partnership. “To us, this is more than a great fundraising initiative. It's a great example of an organization taking real steps to support their employees and our community's mental health.” 

Ongoing commitment to community initiatives 

The Key Partner Program is the latest of HHB’s community-focused initiatives, which also include the Macdonald Bridge Banner and Rock Garden Logo programs. HHB staff engage in various fundraising projects, supporting organizations such as Big Brothers Big Sisters and contributing to other local causes and charities.

Looking ahead 

HHB is pleased to announce that Africville Heritage Trust will be its Key Partner for the 2024-25 fiscal year.  

Each year, HHB will select a new organization for the Key Partner Program. The organization must be a registered Canadian charity, and its mandate must align with HHB’s Mission, Vision or Strategic Plan, among other criteria, ensuring each partnership is both meaningful and impactful.