HHB urges transition to MACPASS stickers ahead of 2024 deadline

With the Dec. 31, 2024 deadline to phase out hard-shell transponders quickly approaching, HHB ramped up efforts to switch all MACPASS users to new stickers, while also encouraging more people to use MACPASS rather than cash at the tolls. 

These initiatives are part of HHB’s broader strategy to modernize and streamline its tolling system, make way for e-Tolling, and ensure a seamless and efficient experience for all bridge users. By the end of 2024, complete conversion to the more convenient and technologically advanced stickers for both passenger and commercial traffic that use transponders is expected to be complete. Cash will still be accepted at the tolls at that time. 

Transponder distribution and transition efforts 

Recent data indicates 349,110 transponders have been issued by MACPASS. Among those, a significant majority - 172,280 - are hard-shell transponders. This includes 35,772 issued to commercial users, underscoring the importance of the transition in both personal and commercial transportation sectors. 

To promote the transition to MACPASS stickers, HHB implemented targeted initiatives: 

  • Radio and social media campaigns 

  • Participation with a booth in the Nova Scotia Spring Ideal Home Show at Halifax Exhibition Centre 

Success at the Nova Scotia Spring Ideal Home Show 

The three-day Nova Scotia Spring Ideal Home Show marked a highlight in HHB’s outreach efforts. HHB representatives were on-site to engage with the public, address inquiries and distribute more than 1,200 of the new MACPASS stickers.

The event facilitated direct interaction with the community and provided valuable feedback and insights into user experiences and expectations. Many people commented that seeing HHB at the show spurred them to make the switch they had contemplated but just never found the time to do.

Community engagement and feedback 

“It was great to hear that people have an overwhelmingly positive impression of our bridges, and most are aware of the benefits of using a MACPASS. This kind of interaction provides invaluable insights into the needs of the people who travel the bridges, as well as their perceptions of how we are meeting those needs.”

Michael McFeters, HHB Chief Financial Officer 

Expansion of MACPASS sticker availability 

MACPASS stickers can be obtained at the MACPASS Customer Service Centre online, in-person or by telephone. Many auto glass dealers in the Halifax Regional Municipality now offer MACPASS to their customers. Additionally, auto retailer O’Regan’s provides MACPASS stickers with every new or used vehicle purchased at its HRM locations.

HHB is exploring similar arrangements with other businesses to further ease the transition for users.  Also, HHB will continue to increase public awareness about the switch through various activities, including participation in more events like the Home Show.